Branded FMCG wholesale · Meydan Free Zone, Dubai

Trusted brands. Wholesale scale.
Moving product to the world's markets.

New Era wholesales mass-market branded FMCG to wholesalers, distributors and importers across the EU, the UK and the GCC. We handle our own transport and CMR documentation, and hold Netherlands VAT registration for intra-EU trade.

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Head office: Meydan Free Zone, Dubai, UAE
Sector: Branded FMCG wholesale
Licence: 2305968.01
EU trade: NL VAT registered

What we trade

Established consumer goods at wholesale volume

We are not a manufacturer and not a retailer. We buy recognised, mass-market lines and supply them at wholesale volume to trade buyers.

Toiletries & personal care

Branded daily-use lines at wholesale volume.

Health & beauty

Mass-market branded health and beauty products.

Household & cleaning

Recognised mass-market household products.

Food & beverage

Branded ambient food and drink.

We do not name the brands we handle in public material. Current availability and offers are shared with account holders directly.

How we trade

Goods that arrive as agreed

In bond or duty paid

We sell goods held in bond and goods in free circulation, so buyers can take stock in the form that suits their market.

Netherlands warehousing

Stock is held in a contracted third-party bonded warehouse in the Netherlands, with direct supplier-to-customer shipments where that is quicker.

Our own transport and paperwork

We arrange transport in-house and prepare the CMR and shipping documents ourselves, so one team is accountable from loading to delivery.

Registered for EU trade

New Era holds Netherlands VAT registration and an EORI number, which lets us invoice and move goods within the EU correctly.

VAT NL828275051B01

We supply

Wholesalers, distributors and importers

Markets

EU, United Kingdom and GCC

Invoicing

EUR, GBP, USD and AED

Company

Registration details

Every detail below can be checked with the issuing authority.

Registered name	NEW ERA L.L.C-FZ
Legal form	Limited Liability Company, Free Zone (Meydan Free Zone, Government of Dubai)
Licence number	2305968.01
Formation number	2305968
Established	2023
EU VAT number	NL828275051B01
Registered address	Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, United Arab Emirates

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Trade with New Era

Customers and suppliers use the same online application. We review every application before an account is opened.

One application for customers and suppliers

Company registration and VAT details
Delivery address and preferred Incoterms
Company bank details
Two trade references